Oatly: Oat Superiority
Role
Art Director/ Copywriter
Client
Oatly
Year
2021
Team
Ash Lopez (AD&CW), Kate Jefferys (AD&CW)
Insight
Despite a niche fanbase of oat milk enthusiasts, many skeptics treat Oatly as a last choice milk.
Idea Statement
Oatly now demands to be the center of attention by claiming oat milk superiority. Oat milk is better than everything else, and we will not hold back from making sure everyone knows that.
Awarded "Best in show" by texas creative 2021
Oatly takeover video spot
Oh, is this video ad in the way of the YouTube video you’re trying to watch? We’d say we’re sorry, but since we have your attention, you really should hear about why we love Oatly so much. Don’t worry, we’ll keep it to the point.
TikTok Launch Campaign
It has come to our attention that we’re a bit late to the TikTok party. However, we have a new social intern who says this is how we reach “the kids these days.” Not to brag or anything, but we like to think we’re quite funny and would really shine on... Oattok? Oatlytok? Anyway, if it's anything like our delicious oat milk we know it's going to be fantastic (thank you sales team for the brilliant suggestion to throw in “another product benefit at the end”).
Long Copy OOH
Believe it or not, this is the trimmed-down version. Our writers sure do have a lot to say about Oatly, so we gave them a whole wall to display it on.
Point of Purchase Display
There’s so many types of milk in grocery stores these days and yet the best one (Oatly) doesn’t seem to be getting a lot of attention. Maybe if we get rid of all the other milks… That’s it! A P.O.P is born!
So here’s how it works. We’re implementing an AR experience where customers will scan a QR code and reveal all the other milks are covered except for us. (We wanted to do a physical poster that covers the whole aisle but for legal reasons… we’ll stick with AR.)
The Milk Shop
Alright so we took over the grocery store aisle. What’s next?
well, Imagine this. You’re walking down the street and you see a Milk Shop. Now, that’s shocking enough because those don’t exist, but focus. What are you thinking is in there? Whole milk, 2%, choccy milk? Well, no. It’s Oatly because we are the ONLY milk worth looking at.
