MotoGP: Only Here
Role
Creative Director
Client
Circuit of the Americas/ MotoGP
Year
2022
Team
The Lab UT
Project overview
THE DIE-HARD MOTOGP FANBASE IN AUSTIN IS EXTREMELY SMALL, SO WE GAVE AUSTINITES A TASTE OF THE ACTION THAT CAN ONLY BE FOUND IN ONE PLACE— CIRCUIT OF THE AMERICAS.
ooh
ONLY HEAR PLAYLIST
PRE-GAME THE RACE WITH A HYPE-WORTHY PLAYLIST BROUGHT TO YOU BY MOTOGP.
GET HYPED WITH ME
WE'RE CHALLENGING AUSTINITES TO BRING THEIR PRE-GAME ONLINE WITH THIS NEW SOCIAL SERIES. WE'LL GET THE BALL ROLLING WITH OUR PRO RACERS GEARING UP FOR THE BIG DAY AND then INVITE LOCALS TO POST THEIR own and tag us on our socials.
OUTDOOR ACTIVATION
WE're Creating temporary crosswalk redesigns which replicate a finish line among heavily trafficked and photogenic locations throughout Austin. locations include South Congress, UT Austin's Speedway, Gregory Gym, and more. Accompanying these crosswalks will be BANNERS guiding people to COTA's events page.
POCKETBIKE RELAY RACE
we're taking the action to the streets with an exclusive cota-SPONSORED RACE on UT Austin's West Campus community.
