Camry: It's a Vibe
Role
JR. Art Director
Client
Toyota
Year
2024
Team
Art Boonklan (ACD AD) & Laurie Scott (ACD CW), Consiglia lovine (AD) & DONNA KO (CW), ASH LOPEZ (JR. AD) & JIMMY WARSHAWSKY (JR. CW)
Project overview
The Toyota Camry is the most popular car of all-time. And the most boring car of all-time. But the 2025 Camry is more powerful, stylish, agile, and fuel-efficient than ever before. So how do you turn a vehicle that the public thinks is completely ordinary into something extraordinary? You make it a vibe.
Live action NOn-Linear Video
CGI NON-LInear VideO
Social BTS Content
As a special piece of bonus content, we invited our star NASCAR® driver Tyler Reddick to talk about his experience with the 2025 NASCAR® Cup Series™ Toyota Camry XSE and shared it across our social channels.
congrats, you unlocked an easter egg!
here's a fun blooper cut of our nascar spot that never made it out the studio.
woah a second surprise easter egg? this must be your lucky day.
