Drops: Language On-The-Go
Role
Creative Director
Client
Drops
Year
2021
Project overview
Drops is a language app with easy bite-size lessons optimized for people on-the-go. In this campaign, Drops will meet people where they need these lessons most by creating one-of-a-kind travel experiences around the world.
Drops In The Sky
It's not uncommon for people to jump on a plane to another country without first knowing the language. You know what else isn't uncommon? People struggling to get by as soon as they land.
Drops wants to change that by challenging passengers to take 5 minutes to study the absolute basics of the language of the country they're traveling to.
Drops stops
we're all-in on immersive learning. These "Drops Stops" are interactive screens that come preinstalled with a large array of vocabulary that people can choose from. They will be placed outside some of the most tourist-centric cities across the world including Paris, Tokyo, Seoul, and many more.
drops tours
Sightseeing is one of the most popular activities that tourists take part in, so it makes sense to meet them where they are. In this execution, Drops will be sponsoring tour buses around the world.
here's how it works: when the tour guide announces certain key words, Drops will follow by announcing the word or phrase in the location's native language and projecting an icon from their vocab ui onto the windows.
